About JULLS

who's julls

DEBORA LUCKI | Natural from São Paulo, with a major in fashion and specialization in marketing, Debora lived in London for two years, where she accumulated experiences working for fashion companies. She returned to Brazil to join the marketing team of jeweler Jack Vartanian, where she worked for years developing the brand's national and international marketing. 

Moving forward with her career she managed the marketing department of Cidade Jardim Mall in São Paulo. That was when she identified a demand from the luxury industry and opened a consultancy firm specialized in that market. While providing consulting services for one of her clients, Holly Hunt, an American design brand, she met Camilla, who became her associate latter on. 

Nowadays Debora leads the departments of communications and opening of new markets at Julls, keeping focused on the development of the brands and positioning her clients in both Brazilian and international markets.

CAMILLA GUIMARÃES | Camilla has a major in architecture and has always navigated in a universe full of design references. She worked for 15 years as an architect and interior designer at renowned offices in Brazil, such as Gui Mattos, Toninho Noronha, Kiko Salomão. 

Later on, she assumed the position of national coordinator at Holly Hunt, where she acted as the brand’s curator and gained expertise in the export/import of goods. That’s when she meets Debora, and the two of them come up with the idea of establishing a company that would attend the demands of Brazilian jewelers with exquisite design. 

Camilla started to develop her curator aesthetics since childhood, watching her mother’s work with high-end jewelry. She expresses her creativity as the editor of Julls, choosing the brands that will be part of the portfolio and also manages the traits of export and re-import for clients.

HOW WE WORK

JULLS works with Brazilian independent  jewelry designers that have unique, recognizable traces in their creations DNA. Our work focusses on introducing and representing these brands on international markets; we also provide marketing consultancy for jewelry brands based in Brasil.

Furthermore, we offer individual and exclusive tailor-made projects for each brand, including international entrée and representation.

Our main goal is to bridge the gap between Brazilian jewelry brands and the most prestigious department stores in the world. Helping create opportunities for jewelry "Made in Brasil" to be displayed on the most coveted shop windows such as Bergdorf Goodman, Net-a-Porter, Moda Operandi, Broken English, among others.

Active since 2015, JULLS has built a relevant reputation with the international jewelry market as a result of consistent and professional work. Today the company is present on the main buyers' calendars, with meetings booked up to the next roadshow. 

Marketing Consulting

JULLS also offers marketing consulting services for jewelry brands on the national market. Our work involves strategic planning, communications outlining, campaigns and marketing actions, brand expand with the opening of new sales points, creating and executing special projects, and coordinating press advisory. "We believe that once the companies' marketing is looked at from a macro point of view, meaning it has caught the attention of people outside the companies' daily routine, it becomes possible to enhance actions, bring freshness to the brand and to introduce new opportunities that come from this markets" – Debora Lucki.